It’s mid-summer and that means that people have likely been attending more events that are outdoors. People take more vacations, work shorter hours and are generally feel a little more laid back these days. Which means you may be spending even more time outside promoting your business at various events. Whether that event is a sporting event, a concert, Farmer’s Market or even a community event you want to make sure you have all the right gear. What exactly is the right gear? A tent or canopy, of course!
Having a tent not only ensures you some visibility, it also offers something that is known as the decompression zone which is the area of transition between the outside environment and the smaller, indoor place into which your customer is entering. Having even a small shift from the outside environment (for example a Farmer’s Market) to your canopy (for example selling hair care products) allows the customer’s mind to relax, browse, assess what you have and hopefully purchase what you are selling. (more…)
Trade shows are very important to any business, but research has shown that it is possibly small businesses that gain the most from these events. Due to the generally low cost of entry and small initial investment, trade shows are an ideal way to jump-start your business or take an established business to the next level. The affordable pricing of trade shows allows smaller companies to compete with larger businesses in a way that other forms of advertising and networking simply to not allow.
According to Business 2 Community there are 6 huge benefits to trade shows:
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Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)