Branding is everything. A good brand will connect with customers on an emotional level. It makes them feel good about buying from the brand. As we mentioned in a previous post about your logo, purchasing is an emotional experience for many consumers. They often make purchases based on various feelings and when given the choice between two similar products they will routinely purchase from the company that subconsciously makes them feel good. So how do you go about creating this experience for your customers?
According to Forbes, every brand needs a real style guide. It makes marketing easier and guarantees that a consistent message is being sent to customers and competitors alike. Ideally this guide should provide some flexibility for your marketing team so that they can be creative, however, you want the guide rigid enough to keep your brand easily recognizable. (more…)
Trade shows are very important to any business, but research has shown that it is possibly small businesses that gain the most from these events. Due to the generally low cost of entry and small initial investment, trade shows are an ideal way to jump-start your business or take an established business to the next level. The affordable pricing of trade shows allows smaller companies to compete with larger businesses in a way that other forms of advertising and networking simply to not allow.
According to Business 2 Community there are 6 huge benefits to trade shows:
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Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You’re not sure what you’re looking for, but you want something, anything to grab your attention. When it doesn’t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn’t know you wanted it, until you saw it. (more…)