When we talk about marketing, peoples’ minds often jump to slogans, consumer purchasing patterns, thoughtful social media ads and marketing material; and rightly so. However, one area that we may not often associate with marketing is customer service. In a day and age where social media usage is heavy and review websites are often perused by potential customers, one would be wise to think about customer service and how people feel during and immediately after their dealings with your business. Peoples’ opinions of your products are often swayed their direct experience with your customer service team.
According to Business2Commuity.com, you’re 60-70% more likely to sell to an existing customer, whereas you’re only 5-20% likely to sell to a brand new buyer. It’s also seven times more expensive to acquire new customers as it is to keep your existing buyers.
When a past customer sees your promotional flag, tent, umbrella or table covers, banners, or display will it elicit a good feeling based on great past customer service? We hope so! In today’s high tech world we are still very much affected by our low tech human interactions.
Having a quality product backed with excellent customer service is still the best way to keep growing your business. Here at VIP, we are pleased to offer you both!