In a previous post we talked about how hard it is to get consumers to look up from their smart phone to actually notice the world around them and the challenge that it creates for event promotion. These same technology driven and time-starved consumers are also creating new issues for retail stores. It used to be that a retail store would have lower prices online to help encourage consumers to shop there, however, now more and more consumers are shopping online and retailers have to offer incentives to bring customers in to the actual store.
According to CNN, the rise of online shopping was behind the closing of quite a few stores in 2017. This leaves brick and mortar stores with a few challenges in trying to create a store of the future. We are seeing a few solutions being tried out by smaller business: sharing space and pop-up shops. (more…)
Trade shows are very important to any business, but research has shown that it is possibly small businesses that gain the most from these events. Due to the generally low cost of entry and small initial investment, trade shows are an ideal way to jump-start your business or take an established business to the next level. The affordable pricing of trade shows allows smaller companies to compete with larger businesses in a way that other forms of advertising and networking simply to not allow.
According to Business 2 Community there are 6 huge benefits to trade shows:
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