When we talk about marketing, peoples’ minds often jump to slogans, consumer purchasing patterns, thoughtful social media ads and marketing material; and rightly so. However, one area that we may not often associate with marketing is customer service. In a day and age where social media usage is heavy and review websites are often perused by potential customers, one would be wise to think about customer service and how people feel during and immediately after their dealings with your business. Peoples’ opinions of your products are often swayed their direct experience with your customer service team.
(more…)