How do we make sure that when the weather heats up business doesn’t cool down? While some businesses are naturals to do better as the weather gets hotter, for others, it’s just the opposite. Are you sitting in the office worried about how well you’ll do during the upcoming season? Many businesses face challenges when the weather changes – and it always does.
If this is a slower season for you – a post written by the U.S. Small Business Administration lists a few things you can do to help steady out business and at the very least, make the most of your slower season from a marketing, such as:
As spring transitions into summer it can be a perfect time to take advantage of some outdoor marketing tools – such as promotional inflatables, umbrellas, and flags. If this is your busy season – you’ll want to make the most of it!
- Grow your online reviews: Email previous clients a link that allows them to leave reviews for your business. Make sure to address any complaints and build upon the positive feedback.
- Educate your customers: What can you teach your customers that help them get the most out of your product or service? Either offer them new ways to use your product, or possibly offer a new opportunity for them in the off-season.
- Focus on low- or no-cost marketing methods: With slower sales, your budget for marketing may be lower. Concentrate using social media, email marketing, and public relations to keep your business in the front of people’s minds for when the busy season picks up again.
Whatever season your in – Visual Impact Promotions is here for you! We can help you stand out in your hot season or provide professional banners and displays for your off-season marketing and trade shows. Either way, we’ll make sure your marketing dollars are put to good use! Contact us today for a free mock-up for your next promotional item.