{"id":143,"date":"2018-08-31T19:55:15","date_gmt":"2018-08-31T19:55:15","guid":{"rendered":"http:\/\/www.visualimpactpro.com\/blog\/?p=143"},"modified":"2018-08-31T19:59:18","modified_gmt":"2018-08-31T19:59:18","slug":"stores-of-the-future","status":"publish","type":"post","link":"https:\/\/www.visualimpactpro.com\/blog\/2018\/08\/31\/stores-of-the-future\/","title":{"rendered":"Stores of the Future"},"content":{"rendered":"<p>In a <a href=\"http:\/\/www.visualimpactpro.com\/blog\/2017\/08\/21\/event-promotion-vs-smartphone\/\">previous post<\/a>\u00a0we talked about how hard it is to get consumers to look up from their smart phone to actually notice the world around them and the challenge that it creates for event promotion.\u00a0 These same technology driven and time-starved consumers are also creating new issues for retail stores.\u00a0 It used to be that a retail store would have lower prices online to help encourage consumers to shop there, however, now more and more consumers are shopping online and retailers have to offer incentives to bring customers in to the actual store.<\/p>\n<p>According to <a href=\"https:\/\/money.cnn.com\/2017\/12\/26\/news\/companies\/retail-toughest-year-store-closings\/index.html\" target=\"_blank\" rel=\"noopener\">CNN<\/a>, the rise of online shopping was behind the closing of quite a few stores in 2017.\u00a0 This leaves brick and mortar stores with a few challenges in trying to create a store of the future.\u00a0 We are seeing a few solutions being tried out by smaller business: sharing space and pop-up shops.\u00a0 <!--more-->Smaller brands are coming together and sharing a storefront.\u00a0 This allows them to split the rent to help keep their overhead prices low, while still having a space for their customers to view their product.\u00a0 Pop-up shops, or temporary retail, are renting small facilities for a short amount of time.\u00a0 This is a benefit for the shop owner as they can test the market for their idea with little square footage and storage, which amounts to lower overhead costs.\u00a0 It benefits commercial real estate brokers because now they don\u2019t have empty space just sitting there.\u00a0 Either way, businesses are going to have to try different ideas to keep up with the growing trend of online shopping.<\/p>\n<p>Regardless if your business is small or large, an actual retail space or more of a pop-up shop that travels from place to place, marketing is still key.\u00a0 The best way to have your brand noticed and remembered is to have high quality displays like <a href=\"http:\/\/www.visualimpactpro.com\/promotional-products\/table-covers.php\">promotional table covers<\/a>, tents, flags, banners, and umbrellas.\u00a0 This is where VIP can help you achieve the look you want your customers to remember.\u00a0 Contact us to get a <a href=\"http:\/\/www.visualimpactpro.com\/vip\/free-mock-up.php\">free mockup<\/a>\u00a0and quote.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a previous post\u00a0we talked about how hard it is to get consumers to look up from their smart phone to actually notice the world around them and the challenge that it creates for event promotion.\u00a0 These same technology driven and time-starved consumers are also creating new issues for retail stores.\u00a0 It used to be [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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