{"id":128,"date":"2018-05-03T19:28:28","date_gmt":"2018-05-03T19:28:28","guid":{"rendered":"http:\/\/www.visualimpactpro.com\/blog\/?p=128"},"modified":"2018-05-03T19:29:27","modified_gmt":"2018-05-03T19:29:27","slug":"branding-what-is-it-why-you-need-it","status":"publish","type":"post","link":"https:\/\/www.visualimpactpro.com\/blog\/2018\/05\/03\/branding-what-is-it-why-you-need-it\/","title":{"rendered":"Branding: What Is It & Why You Need It"},"content":{"rendered":"

Branding is everything.\u00a0 A good brand will connect with customers on an emotional level.\u00a0 It makes them feel good about buying from the brand.\u00a0 As we mentioned in a previous post about your logo<\/a>, purchasing is an emotional experience for many consumers.\u00a0 They often make purchases based on various feelings and when given the choice between two similar products they will routinely purchase from the company that subconsciously makes them feel good.\u00a0 So how do you go about creating this experience for your customers?<\/p>\n

According to\u00a0 Forbes<\/a>, every brand needs a real style guide.\u00a0 It makes marketing easier and guarantees that a consistent message is being sent to customers and competitors alike.\u00a0 Ideally this guide should provide some flexibility for your marketing team so that they can be creative, however, you want the guide rigid enough to keep your brand easily recognizable.\u00a0 The Style Guide (also commonly referred to as \u201cbrand standards\u201d, or \u201cbrand book\u201d) is essentially a set of rules that explains how your brand works. \u00a0Included in these rule, or guidelines, are basic information such as:<\/p>\n