Have you even been to an event and all you see are a sea of blue tents? I have. You look down the rows and see if there is anything there that interests you. You\u2019re not sure what you\u2019re looking for, but you want something, anything to grab your attention. When it doesn\u2019t you walk away. Now contrast that with going to an event and immediately seeing a product you recognize. You could have just eaten a large meal and you were full until you saw the Ben & Jerry logo and the pictures of their ice creams near the tent. Now all of a sudden, you realize you have room in your stomach for some ice cream so you walk to the tent and buy it. You didn\u2019t know you wanted it, until you saw it. <\/p>\n
Marketing research has proven that people become emotionally attached to logos and that emotional attachment often translates into money spent. So much time, effort and money goes into creating the perfect logo. Whether it is the white swoosh, the bitten apple or the mouse ears, marketing studies show that the power of a logo is incredibly important to a brand. Equally important are the promotional products that display that logo.<\/p>\n